Branson STR market overview
Branson is a destination leisure market rather than a corporate/urban rental market. Demand is highly seasonal: strong from spring break through the fall foliage season, a pronounced November-December holiday (Christmas lights / shows) spike, and a soft January-February. Underwriting should assume blended annual occupancy well below peak-month occupancy, and average daily rates that swing widely by season and by proximity to the 76 entertainment strip, Silver Dollar City, and Table Rock Lake. Cabins and lake-view condos command premiums.